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How to write great marketing copy
Feb 2nd
Well written marketing material is key to success in any business, online or otherwise. You’ll need to get a thorough grasp of these concepts so you can communicate effectively with your customers, and influence them to purchase from you! Lets explore some of the key strategies to use when writing marketing material and sales copy for your website.
Plan and set some goals
What do you want to achieve from this particular piece of marketing? It should have a purpose, or it isn’t worth doing! Do you want to get visitors to your site to perform some action such as signing up to a newsletter, enquiring about a product, or purchasing if you have an ecommerce store? Perhaps you just want to inform them about your brand, or educate them about your company or product – these are also valid goals.
Consider your target audience
Spend some time thinking about your audience. Who is likely to be reading this material, and what are the the things that are important to them? If it’s a younger audience, for example, you might use a more informal style of writing. If you’re selling baby products, your target audience might be young mothers – think about what their needs are, and how to connect best with them.
Features and Benefits
This is extremely important! You need to clearly explain what the benefits are of the product or service you are promoting. Always mention the benefits first – draw your audience in to read further by enticing them with a juicy benefit! Then explain the relevant features, to support your claim. Don’t get greatly involved in the details here – technical specs can go somewhere else.
Here’s an example; “Never lose your wallet again. The wicked widget wallet chain clips onto your belt, and keeps your wallet connected to you wherever you go!”
Notice that the benefit – never losing your wallet, is mentioned first, with a brief description of the features following to back up the claim.
Hopefully these tips are insightful and helpful to you as you work on your online marketing campaign! If you need help – we’re available to write great marketing pieces for you.
Get in touch with us on the Contact us page!
What does Internet Marketing in 2010 mean?
Jan 14th
Many people are picking that now is the perfect time to make money on the Internet, and online business owners are still generating great profits, even in this time of so-called recession. Here are a few important things to consider in your online campaign for 2010
Search Engine Optimisation (SEO)
A colleague of mine is skeptical of so called Search Engine Optimisation ‘experts’ and thinks it sounds too much like black magic. Will waiving the mysterious SEO magic wand over your website suddenly sky rocket you in the search engine listings? Well perhaps, but there’s nothing magical about it, it just takes hard work and a bit of knowledge. Generating backlinks to your site is one of the most important elements of SEO, and it requires a lot of time and dedication, to find the right sites to link from that are relevant to your website. We have significant experience in making this happen for you, and we’ll be happy to help you with this.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, refers to marketing your website on the internet, with a view to increasing your visibility in search engine result pages (SERPs) through the use contextual advertising, or paid placement. For now, let’s just talk briefly about contextual advertising on the Google Search engine with Google Adwords. Google Adwords will display an advertisment for your website in the search results, relevant to the keywords you have specified. Talk to us today to learn more about how we can manage this for you.
Convert your visitors to customers
So you’ve got people coming to visit your site, but they are just having a look around, then disappearing. Chances, are you need to work on your landing page design. Having the right text content, images, and layout make a big difference to how people perceive your site, your business, and the products you are offering. Here at Infinite Marketing, we specialize in creating pages that are designed to get people clicking to buy, or sign up for your newsletter. Contact us today to get a quote for bringing your page to life.
Track how people use your site with Google Analytics
It is important to know how people are interacting with your website, and Google Analytics is a free service that helps you monitor what pages people are visiting on your website, the geographic location of your visitors, and what buttons your visitors are clicking. Talk to us about getting this running on your site today!
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.[1].