I’ve been a part of a team that has done some SEO and design
work on a website for an internet based commercial furniture company – Alloyfold. We think it is looking pretty good!

I’ve also set up another website for audio production and recording enthusiasts with helpful articles on creating, recording and promoting music. Make sure you head over and check that out too.

My sister Catherine is a talented Christchurch Jazz musician and I recently gave her a hand purchasing her domain – www.catherinewellsmusic.com, setting up hosting, and configuring her email. You can listen to some of her recordings on her site, and contact her for bookings if you have functions coming up.

I’ve also recorded a 3 song demo and set up a facebook profile for technical metal band – Terebinth. Check them out at www.facebook.com/terebinthmusic Terebinth play technical metal with odd time signatures, fast moving rhythm patterns and groove-laden break downs.

Jordan Mclean, the guitarist for Terebinth, also has a guitar
instructional DVD out, learn more about his project at
www.shredguitarmethod.com. I’ve had the privilege of working with Jordan and helping him get his domains and hosting set up, as well as assisting him with recording and production with some of his work.

Plan and set some goals

What do you want to achieve from this particular piece of marketing? It should have a purpose, or it isn’t worth doing! Do you want to get visitors to your site to perform some action such as signing up to a newsletter, enquiring about a product, or purchasing if you have an ecommerce store? Perhaps you just want to inform them about your brand, or educate them about your company or product  – these are also valid goals.

Consider your target audience

Spend some time thinking about your audience. Who is likely to be reading this material, and what are the the things that are important to them? If it’s a younger audience, for example, you might use a more informal style of writing. If you’re selling baby products, your target audience might be young mothers – think about what their needs are, and how to connect best with them.

Features and Benefits

This is extremely important! You need to clearly explain what the benefits are of the product or service you are promoting. Always mention the benefits first – draw your audience in to read further by enticing them with a juicy benefit! Then explain the relevant features, to support your claim. Don’t get greatly involved in the details here – technical specs can go somewhere else.

Here’s an example; “Never lose your wallet again. The wicked widget wallet chain clips onto your belt, and keeps your wallet connected to you wherever you go!”

Notice that the benefit – never losing your wallet, is mentioned first, with a brief description of the features following to back up the claim.

Hopefully these tips are insightful and helpful to you as you work on your online marketing campaign! If you need help – we’re available to write great marketing pieces for you.

Get in touch with us on the Contact us page!

A colleague of mine is skeptical of so called Search Engine Optimisation ‘experts’ and thinks it sounds too much like black magic. Will waiving the mysterious SEO magic wand over your website suddenly sky rocket you in the search engine listings? Well perhaps, but there’s nothing magical about it, it just takes hard work and a bit of knowledge. Generating backlinks to your site is one of the most important elements of SEO, and it requires a lot of time and dedication, to find the right sites to link from that are relevant to your website. We have significant experience in making this happen for you, and we’ll be happy to help you with this.

Search Engine Marketing (SEM)

Search engine marketing, or SEM, refers to marketing your website on the internet, with a view to increasing your visibility in search engine result pages (SERPs) through the use contextual advertising, or paid placement. For now, let’s just talk briefly about contextual advertising on the Google Search engine with Google Adwords. Google Adwords will display an advertisment for your website in the search results, relevant to the keywords you have specified. Talk to us today to learn more about how we can manage this for you.

Convert your visitors to customers

So you’ve got people coming to visit your site, but they are just having a look around, then disappearing. Chances, are you need to work on your landing page design. Having the right text content, images, and layout make a big difference to how people perceive your site, your business, and the products you are offering. Here at Infinite Marketing, we specialize in creating pages that are designed to get people clicking to buy, or sign up for your newsletter. Contact us today to get a quote for bringing your page to life.

Track how people use your site with Google Analytics

It is important to know how people are interacting with your website, and Google Analytics is  a free service that helps you monitor what pages people are visiting on your website, the geographic location of your visitors, and what buttons your visitors are clicking. Talk to us about getting this running on your site today!

Some of the services we offer are;

• Search Engine Optimisation
• Copy Writing
• Web design and Development
• Creating promotional videos and music tracks

All these and much more! Visit our Projects page to view past and present projects.