Many people are picking that now is the perfect time to make money on the Internet, and online business owners are still generating great profits, even in this time of so-called recession. Here are a few important things to consider in your online campaign for 2010
Search Engine Optimisation (SEO)
A colleague of mine is skeptical of so called Search Engine Optimisation ‘experts’ and thinks it sounds too much like black magic. Will waiving the mysterious SEO magic wand over your website suddenly sky rocket you in the search engine listings? Well perhaps, but there’s nothing magical about it, it just takes hard work and a bit of knowledge. Generating backlinks to your site is one of the most important elements of SEO, and it requires a lot of time and dedication, to find the right sites to link from that are relevant to your website. We have significant experience in making this happen for you, and we’ll be happy to help you with this.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, refers to marketing your website on the internet, with a view to increasing your visibility in search engine result pages (SERPs) through the use contextual advertising, or paid placement. For now, let’s just talk briefly about contextual advertising on the Google Search engine with Google Adwords. Google Adwords will display an advertisment for your website in the search results, relevant to the keywords you have specified. Talk to us today to learn more about how we can manage this for you.
Convert your visitors to customers
So you’ve got people coming to visit your site, but they are just having a look around, then disappearing. Chances, are you need to work on your landing page design. Having the right text content, images, and layout make a big difference to how people perceive your site, your business, and the products you are offering. Here at Infinite Marketing, we specialize in creating pages that are designed to get people clicking to buy, or sign up for your newsletter. Contact us today to get a quote for bringing your page to life.
Track how people use your site with Google Analytics
It is important to know how people are interacting with your website, and Google Analytics is a free service that helps you monitor what pages people are visiting on your website, the geographic location of your visitors, and what buttons your visitors are clicking. Talk to us about getting this running on your site today!